ABOUT US

We tell stories: Bourbon has deep roots in storytelling, history, family, and more.

About The Bard

Bourbon is about Craftsmanship, Love, Fellowship with Friends and Family, and Sharing Stories.

Matty Sims is the Editor-in-Chief at a multimedia company in the financial service, insurance, and health industry — who also loves bourbon.

His wife LeAnn, daughters Claire, Maddy, and Adele, and Welsh Terrier Booker live in Taylors, SC, at the foot of the Blue Ridge Mountains.

He is a storyteller at heart, and bourbon has deep roots in storytelling. Sharing a fine, aged bourbon with friends knowing all the love, hard work, and care it took to create it is something special. It connects each person who created the bourbon and those who enjoyed it together.

Bourbon also connects people around the world who would've never met otherwise. The community is large, yet tight knit. It's about sharing, caring for others, and connecting around fine bourbon.

That's what I want The Bourbon Bard to be about — a community who loves bourbon sharing in all the ups and downs of life. Join us on the journey.

Matty with Clemson shirt holding a bottle of Russel's Reserve 2002

Marketing and Media

We Would Love to Work with Purveyors of Fine Whiskey and Bourbon.

For all inquies, please click on the "Contact Us" button below and fill out the form. Please contact us if you are:

  • A distillery interested in having your whiskey or bourbon reviewed
  • In the bourbon industry and want your bourbon accesory or book reviewed
  • Interested in our limited affiliate opportunities
  • A member of the bourbon community and have unique ideas on how we could collaborate to benefit the bourbon community
  • A bourbon club, group, or store looking for a single barrel sticker design — see my past designs below

In the Press

Where We Have Been Features

Total Wine

MAKER’S MARK PRIVATE SELECT — A DUO OF PICKS REVIEW

Maker’s Mark is an iconic whisky that serves as a gateway to the wide variety of Kentucky bourbon available to enjoy. Countless people have told me Maker’s was their first whisky love.

That holds true for me as well. Maker’s was the first bourbon I ever drank neat. Prior to Maker’s, it was house whiskey’s mixed with sour. Something about that iconic bottle with the dipped wax seems to draw new whiskey drinkers like flies to BBQ on a hot southern summer day.

Read More →

RUSSELL’S RESERVE 2002 REVIEW

Russell’s Reserve 2002 packs a punch with the normal spice you’d expect from Wild Turkey but with the flavor and complexity of a bourbon that’s been aging gracefully for over 15 years.

Master Distiller Eddie Russell said, “When I tasted 2002 for the first time, I knew I couldn’t mess with it. It was exactly what I had envisioned, and I wanted Bourbon connoisseurs and collectors to experience the liquid in all its glory. The sweet spot for our Bourbon is normally eight-to-12 years, but every now and then you find a barrel that defies expectations.”
Read more →

PEERLESS RYE WHISKEY REVIEW

Peerless Rye Whiskey (like most in Kentucky) traces its root to the late 19th century. In 1889, Henry Kraver, a banker, bought the Worsham Distillery and grew it into a successful distillery crafting upwards of 200 barrels a day.
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BOURBON REVIEW: PURSUIT SERIES EPISODE 10 (WHEATER)

Pursuit Spirits are handpicked single barrels from the duo behind the Bourbon Pursuit podcast. The other two pillars behind each Pursuit pick is all the whiskey is uncut and unfiltered, and they’re chosen with bourbon geeks in mind.
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BOURBON REVIEW: FOUR ROSES SMALL BATCH SELECT

I’m a huge Four Roses fan. I’m one of those guys who’s hunting all 10 recipes. For those who don’t know Four Roses has two Mashbills and five yeast strains to make 10 available recipes.
Read more →

Bourbon and Whiskey Single Barrel Stickers

The Bourbon Bard Single Barrel Sticker – Total Wine Widow Jane Green Widow
The Bourbon Bard Single Barrel Sticker – Total Wine Elijah Craig
The Bourbon Bard Single Barrel Sticker – Total Wine Widow Jane Widowmaker
The Bourbon Bard Single Barrel Sticker – Total Wine Russels Reserve
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Buffalo Trace
The Bourbon Bard Single Barrel Sticker – Total Wine Russels Reserve Bugs Bunny
The Bourbon Bard Single Barrel Sticker – 1792 Mike Tyson
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Whistle Pig and 1792
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit New Riff Priest
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit New Riff Hurricain
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Mixed
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Mixed 2
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Magnus
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Knob Creek Rye
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Knob Creek Bourbon
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Four Roses
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Elijah Craig 2
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Four Roses Divorce
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Four roses Chips
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Elijah Craig
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit Al Young
The Bourbon Bard Single Barrel Sticker – Bourbon Pursuit 1792 1

Bourbon and Whiskey Sticker Portfolio

Buy Bourbon Clothing & Accessories

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